War? The Natural State Of Man

A few hundreds of years ago, Thomas Hobbes, one of the greatest philosophers, dared to assert that “war is the natural state of man“. Human nature, always competitive, and the right of each to all things are a prelude for conflict.

A few decades ago, like any other (selfish) child, I was fighting for most of my toys :). Yet, I was never fighting for the little plastic soldiers, but behind them, leading them to an imaginary victory. Although badly and fragile shaped from ugly, green  plastic material, small and incapable for real actions in the eyes of the people around me, the little army was the best reason for my imagination to go wild. I saw what no one else could see: a real battle field unleashed just there, on the table.

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Exquisite Advertising Fragrance

A scent, a musical fine sound, a metaphor… a secret. Advertising the most famous perfumes, passing from sweet to frightening, from almost angelic to savage and mischievous, from hope to poison. Defining a woman. In a weird, powerful, catchy manner.




Ad for the movie Perfume: The Story of a Murderer

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