A crazy fashion show, where clothes open and close by themselves, an entire process of metamorphosis. Hats and dresses change their shapes like in a magic tricks performance.

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If you are wondering what future might bring. This reminds me a little of Terminator… It is not about another virtual reality, just about looking at everything that surrounds us through a screen with additional information, more info than a normal mind can acknowledge, process or remember, a mixture of product consumerism and architectural spacing. Like we had a computer on board. With lots of commercials and ads.

And not for killing, but for daily “branded” living.

The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality. By Keiichi Matsuda, architecture student.

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“The pursuit of happiness is a most ridiculous phrase: if you pursue happiness you’ll never find it.” ~C.P. Snow

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Happiness is all around; it’s like soap bubbles. I can’t tell you for sure if Coca Cola prepares its magic formula inside The Happiness Factory …

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Grand opening! The tallest skyscraper has been unveiled to the world… After years of construction the well known Burj Dubai now called Burj Khalifa has been completed leaving far behind Taipei 101.

Burj Khalifa | World’s Tallest Structure | DUBAI | 828m | 2716.5ft | 162 floors

Use: Mixed (hotel, restaurants and offices)
Architect: SOM
Developer: Emaar

I personally find it AMAZING!!! If a few years ago the entire area was a building site, now everything is sparkling and breaking records. From project to reality….
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